This position is assigned to Fleet & Family Readiness (FFR) Program; Commander, NCBC GULFPORT MWR Commander, Navy Installations Command (CNIC). The purpose of this position is to develop, execute and evaluate marketing plans and strategies, as well as provide comprehensive informational materials that inform appropriate audiences and targeted groups of the installation-specific programs, services and activities.
This position is assigned to Fleet & Family Readiness (FFR) Program; Commander, NCBC GULFPORT MWR Commander, Navy Installations Command (CNIC). The purpose of this position is to develop, execute and evaluate marketing plans and strategies, as well as provide comprehensive informational materials that inform appropriate audiences and targeted groups of the installation-specific programs, services and activities.
1. KNOWLEDGE REQUIRED BY THE POSITION
- Knowledge of the FFR mission and the purpose of various FFR activities.
- Skill in using a personal computer (PC) and mobile devices with various software
programs (e.g., web content management systems, evolving social media platforms).
- Knowledge of all phases of marketing and communications, including knowledge of
principles, methods, practices, trends and techniques.
- Knowledge of and ability to use proper grammar, spelling and standard writing styles.
- Ability to conceptualize and recommend advertising methods from written and verbal
instructions.
- Ability to gather and effectively organize information.
- Ability to effectively work as a team member with flexibility to work in different
positions within the department.
- Ability to analyze business needs and develop marketing plans and recommendations in a
fast paced environment.
- Ability to communicate effectively both orally and in writing.
2. SUPERVISORY CONTROLS
Works under direct supervision of the FFR Director, who provides broad goals and objectives. Incumbent independently performs tasks in accordance with established guidelines and oral instructions. Recurring assignments are carried out independently within established parameters, following policies and procedures, and are reviewed periodically by supervisor. New or special projects are discussed with the supervisor in terms of objectives, resources, and anticipated challenges. Incumbent exercises initiative and independent judgment in interpreting and adapting to the development and execution of marketing programs and in developing material to meet changing situations. Work is reviewed for technical soundness, appropriateness, and compliance with goals and objectives.
3. GUIDELINES
Guidelines consist of statutes, regulations, local directives, and internal Standard Operating Procedures (SOPs) concerning the work done. However, the function is continuously evolving and the incumbent often has to use considerable judgment in researching related methods or in developing new procedures or modifying existing processes to accommodate "on-going changes."
4. COMPLEXITY
Composes, prepares and completes a wide variety of materials in support of projects, events and marketing activities. Work requires use of many types of social media and complex web management and project management tools. Must keep current with new software programs and techniques for use in marketing field. The work requires making decisions as to which format and/or promotional device is most appropriate.
5. SCOPE AND EFFECT
Responsible for assisting in a comprehensive program to provide support to FFR programs and activities with all publicity, promotions and advertising materials. This program includes the organization website as well as social media outlets. The effects can be significant in terms of desired results such as increases in facility utilization, sales, program usage and visibility.
6. PERSONAL CONTACTS
Contacts are with personnel from various levels within the FFR Department, the Navy, other military installations and outside vendors and organizations.
7. PURPOSE OF CONTACTS
The purpose of contacts is to plan and advise on projects as well as develop relationships with customers, vendors or resources whose services may be utilized by the department.
8. PHYSICAL DEMANDS
The work requires visual and manual dexterity, and color determination. The work requires physical ability to layout and cut large substrates and place signs. Incumbent must be able to lift 40 lbs. Projects can include physical assistance of production items upon need.
9. WORK ENVIRONMENT
Work is performed a normal office setting.
10. OTHER REQUIREMENTS
Occasional travel of less than 10% may be required. Must be able to work at outside events. Must be able to world varied work schedules to include holidays, evenings, and weekends. Must have or be able to obtain and maintain a valid driver's license. Must be able to obtain and maintain a minimum of a National Agency Check with Inquiries background screening or higher clearance as determined by the position and/or Security Manager.
Three years experience and knowledge in marketing, public affairs, communications, journalism, or a related field which demonstrates ability such as would be gained from a Bachelors Degree.
You will be evaluated for this job based on how well you meet the qualifications above.
Your experience is subject to evaluation and verification against the information in your resume. The numeric rating you receive is a self-assessment only and is based on your responses to the questionnaire. Do not overstate or understate your level of experience and capability. If a determination is made that you rated yourself higher than is supported by your resume, or if your resume lacks sufficient information, you will be rated accordingly or may be considered ineligible.
All resumes will be reviewed to determine if they meet the hiring eligibility and qualification requirements listed in this announcement, and will be rated based on the information provided in the resume to determine the level of knowledge, skill, and ability, related to the job requirements. Using the qualifications of the position, a predetermined rating criterion of knowledge, skills, and abilities will be used for each resume. Best qualified applicants will be referred to the hiring manager. The selecting official may choose to conduct interviews.
The following documents may or may not be required. Required documents will show a red asterisk during documentation upload.
-Resume
-Include name and contact information for at least three (3) professional references in your resume
-Proof of education (transcripts/copy of degree/high school diploma), if applicable to position requirements
.-Proof of certification, if applicable to position requirements.
-If you are a current federal employee, submit your most recent Personnel Action Report (PAR) or SF-50.-If you are a current federal employee, submit your last three evaluations.
APPLICANTS CLAIMING HIRING PREFERENCE: Please ensure your status is indicated in your USAJOBS account and ALL required documents to claim preference are submitted at the time of resume submission.
WHAT ARE PREFERENCES? Preferences are advantages in the candidate selection process. Individuals can claim the following preferences:
1. Reemployment Priority List (RPL): Qualifying separated employees shall have priority placement in the NAF activity from which they were separated as a result of a Business Based Action (BBA), when the position has substantially the same duties as the position from which they were separated and it is not a higher grade or employment category, provided the position is not being filled by an internal candidate.To claim this preference, you MUST:
-Submit a copy of your BBA Separation Notification indicating eligibility for RPL.
2. Military Spouse Preference (MSP): Qualifying spouses eligible for MSP are spouses of an active duty military member of the U.S. Armed Forces, including members of the National Guard or Reserves on active duty. The marriage must have occurred before the military member received official permanent change of station (PCS) orders to the installation listed above. MSP is applicable only when applying for NAF positions at the NF-03 and below and equivalent craft and trade (CT) positions.To claim this preference, you MUST:
-Submit sponsor's PCS orders to installation you are applying for; AND
-If you are not indicated as a spouse on the PCS orders, you MUST submit proof of marriage prior to PCS.
3. Veteran's Preference/Gold Star Veteran's Preference: Qualifying military veterans, and spouses/parents of deceased veterans shall be given employment preference over non-preference applicants if they are equally qualified. Preference applicable for positions open to external candidates.To claim Veteran's preference, you MUST:
-Submit a copy of your DD-214 (member 4 copy); AND
-Submit completed SF15 from the Veterans Administration (VA); AND
-Submit any other supporting documentation (disability, official statements, proof of service, etc)To claim Gold Star Veteran's preference, you MUST:-Submit completed SF-15 from the Veterans Administration (VA); AND
-Submit a legible copy of DD-1300; AND-Submit any other supporting documentation (official statements, document of service, court decree, etc).
***Qualifying applicants with preferences are considered in the order listed above. Then all other qualifying applicants are considered.
Education must be accredited by an accrediting institution recognized by the U.S. Department of Education in order for it to be credited towards qualifications. Therefore, provide only the attendance and/or degrees from schools accredited by accrediting institutions recognized by the U.S. Department of Education.
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
To begin the process, click on the Apply Online button to create an account or log in to your existing USA JOBS account.Application process is submitted through your USA JOBS account. Resumes/ Applications received other than by USA JOBS will be destroyed and will not be considered.It is the applicant's responsibility to verify all the information in their resume and documents; HR will not modify documents submitted by an applicant. All qualifications must be met by the closing date of this announcement and clearly documented in the resume.Qualifications must be clearly verifiable in your resume. Government positions must include pay plan, series, grade, to and from dates, and government agency/department.Where a first cut-off date is indicated, a selection may be made from the resumes/applications received as of the specified first cut-off date. Completed applications (resume, supporting documentation, etc.) must be received by 11:59pm Eastern Time on the cut-off/closing date. If more than one resume is received, only the last resume received will be reviewed.Please see the "REQUIRED DOCUMENTS" section and review the applicant checklist link to determine if there are other documents you are required to submit. You must submit all required documentation or you will not be considered for the position. Failure to submit all the required documentation may result in not be considered for the position.The complete application package must be submitted by 11:59 PM (EST) on 05/01/2025to receive consideration.To begin, click Apply to access the online application. You will need to be logged into your USAJOBS account to apply. If you do not have a USAJOBS account, you will need to create one before beginning the application.To preview the Application Questionnaire, please click the following link: https://apply.usastaffing.gov/ViewQuestionnaire/12727440It is your responsibility to ensure your application package (resume, supporting documents, and responses to the questionnaire) is complete, accurate, and submitted by the closing date.Additional information on how to complete the online application process and submit your online application may be found on the https://help.usastaffing.gov/Apply/index.php?title=ApplicantTo verify or check the status of your application, log into your USAJOBS account. Once logged in, the Welcome screen lists your applications, your application status and the date it was last updated. For information on what each Application Status means, visit: https://www.usajobs.gov/Help/how-to/application/status
All applicants will be notified regarding their status by email. Applicants will either be contacted by email for an interview or sent an email of non-selection 3-6 weeks after the announcement closing date. Please notify us if your contact information changes after the closing date of the announcement. Also, note that communication is performed via email if you do not read your email, provide an inaccurate email address and/ or if your mailbox is full or blocked (e.g., spam-blocker), you may not receive important communication that could affect your consideration for this position.
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