This job originated on www.usajobs.gov. For the full announcement and to apply, visit www.usajobs.gov/job/650240000. Only resumes submitted according to the instructions on the job announcement listed at www.usajobs.gov will be considered.
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Summary
Reporting to the Deputy Director and serving as their advisor, the primary purpose of the Marketing Specialist will be to develop institutional marketing strategies that build awareness for the National Gallery of Art and identify and grow the museum’s audiences. Focused on audience development, collaborating with departments throughout the organization to shape a suite of comprehensive strategies, specific program-focused plans and advertising campaigns across media channels.
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Overview
- Reviewing applications
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Open & closing dates
04/22/2022 to 05/06/2022
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Salary
$126,233 - $164,102 per year
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Pay scale & grade
GS 14
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Location
1 vacancy in the following location:
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Telework eligible
No
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Travel Required
Not required
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Relocation expenses reimbursed
No
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Appointment type
Permanent
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Work schedule
Full-time
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Service
Competitive
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Promotion potential
14
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Job family (Series)
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Supervisory status
No
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Security clearance
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Drug test
No
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Position sensitivity and risk
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Trust determination process
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Announcement number
NGA-22-91A
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Control number
650240000
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Duties
As the Marketing Specialist, you will:
- Develop brand positioning and marketing plans to build national awareness.
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Initiate and manage the coordination of cross-departmental and cross-divisional efforts and monitor for conflicting or overlapping objectives; advise and negotiate with stakeholders inside and outside the museum to gain support, participation, and collaboration.
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Develop annual marketing plans aligned with institutional priorities.
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Develop specific seasonal and program-based marketing plans for exhibitions and other public offerings across all media channels—National Gallery-owned platforms, as well as paid advertising placements (print, digital, broadcast, and out-of-home).
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Develop and coordinate high-profile local, mostly national, and international in-person marketing opportunities where museum leadership can communicate strategic priorities.
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Determine broader scope of paid marketing program and participate in planning. Report on paid placement efforts and results to internal stakeholders.
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Forecast marketing budgets across the institution for all media according to strategic priorities.
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Manage institutional e-mail marketing/e-communications.
- Guide strategies for advertising, social media, and email marketing for institution, not limited to priority exhibitions, programs, initiatives, and publications.
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Guide audience research to inform marketing strategy and brand positioning. Collaborate with the Audience Engagement teams to design audience studies, collect data, and analyze results; refine activities accordingly and guide other departments’ understanding of audiences.
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Measure and report on performance of all marketing initiatives and assess ROI and KPIs against goals.
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Work closely under the Deputy Director to determine benchmarks and capture and analyze visitor data/user data and engagement.
- Track audience and campaign metrics and provide timely insight and analysis.
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Requirements
Conditions of Employment
- You must be a United States Citizen.
- This employer participates in the e-Verify program.
- Males must abide by Selective Service registration requirements.
- See "Other Information" section regarding Selective Service requirements.
Your resume serves as the basis for qualification determinations and must highlight your most relevant and significant work experience and education (if applicable) as it relates to this job opportunity. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Your resume must include the dates of all qualifying experience (from month/year to month/year) and the number of hours worked/volunteered per week.
To ensure compliance with an applicable preliminary nationwide injunction, which may be supplemented, modified, or vacated, depending on the course of ongoing litigation, the Federal Government will take no action to implement or enforce the COVID-19 vaccination requirement pursuant to Executive Order 14043 on Requiring Coronavirus Disease 2019 Vaccination for Federal Employees. Therefore, to the extent a Federal job announcement includes the requirement that applicants must be fully vaccinated against COVID-19 pursuant to E.O. 14043, that requirement does not currently apply. Federal agencies may request information regarding the vaccination status of selected applicants for the purposes of implementing other workplace safety protocols, such as protocols related to masking, physical distancing, testing, travel, and quarantine.
Qualifications
Candidates must meet the Qualification Standards Handbook requirements for the GS-1035-14.
For this position, specialized experience is at least one year of experience, equivalent in responsibility to the GS-13 level in the Federal service, developing institutional marketing strategies that build awareness for a major organization or institution.
Your application and resume must demonstrate that you possess the following knowledge, skills and abilities (KSAs). Do not provide a separate narrative written statement. Rather, you must show in your résumé how your past work experience demonstrates that you possess the KSAs identified below. If asked to do so, cite specific examples of employment or experience contained in your resume and describe how this experience has prepared you to successfully perform the duties of this position. DO NOT write "see resume" in your application!
Those applicants who meet the minimum qualification requirements will be evaluated against these factors to determine the best-qualified candidates.
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Mastery knowledge in marketing; including significant experience managing marketing campaigns and audience development at a museum, media brand, or large nonprofit.
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Mastery knowledge applicable to a wide range of duties involving oral and written communication principles, practices, techniques, and methods; analytical methods; interpersonal relations practices; extensive knowledge of communications, digital media, and art history; and demonstrated skill and experience sufficient for writing, shaping, and editing educational content for integrated communications plans, including text, graphics, and media.
- Knowledge applicable to and skill in assessing public reaction and identifying extent of understanding achieved sufficient to analyze programs.
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Ability to understand and utilize data analytics as well as Google and other data provided from evaluations and surveys.
- Significant experience in digital marketing; expertise in developing and refining marketing strategies in complex organizations
"Experience" refers to paid and unpaid experience. Examples of qualifying unpaid experience may include: volunteer work done through National Service programs (such as Peace Corps and AmeriCorps); as well as work for other community-based philanthropic and social organizations. Volunteer work helps build critical competencies, knowledge, and skills; and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.
Time-in-Grade: Current Federal employees must meet time-in-grade requirements by the closing date of this announcement to receive consideration under merit promotion procedures.
CTAP/ICTAP candidates: To be considered "well qualified" you must meet all of the requirements as described in this section.
You must meet all qualifications and eligibility requirements by the closing date of this announcement.
Education
EDUCATION: Are you using education to qualify?
Although this position does not have a positive education requirement, you may submit copies of your transcripts or a course listing. You must provide documentation supporting your education claims.
Education must be obtained from an accredited institution recognized by the U.S. Department of Education.
Foreign education must be reviewed by an organization recognized by the U.S. Department of Education. For special instructions pertaining to foreign education and a list of organizations that can evaluate foreign education, see the Department of Education website.
Benefits
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
How You Will Be Evaluated
You will be evaluated for this job based on how well you meet the qualifications above.
Your application will be evaluated and rated under the Category Rating and Selection procedures. The quality categories are defined as "Best Qualified", "Well Qualified", and "Qualified".
Based on your responses to the job-specific self-assessment questions, eligible candidates are placed for selection consideration into one of three pre-defined quality categories as described below:
Best Qualified Category - In addition to meeting minimum qualifications for the position, candidates must fully demonstrate proficiency in all major aspects of the position.
Well Qualified Category - In addition to meeting minimum qualifications, candidates must demonstrate proficiency in some, but not all of the major aspects of the position.
Qualified Category - In addition to meeting minimum qualifications, applicants must demonstrate a basic level of knowledge, skill and ability of the position.
If you are eligible for career transition assistance plans such as ICTAP or CTAP, you must meet the definition of "well qualified" which is defined as having a score of 85 or better.
Application of Veterans Preference: The Category Rating Method does not add veterans' preference points or apply the "rule of three," but protects the rights of veterans by placing them ahead of non-preference eligibles within each pre-defined quality category. Preference eligibles who meet minimum qualification requirements and who have a compensable service-connected disability of at least 10 percent (i.e., CPS and CP) must be listed in the highest quality category, except when the position being filled is scientific or professional at the GS-09 grade level or higher.
If your resume is incomplete or does not support the responses you provided in your online questionnaire, or if you fail to submit all required documentation before the vacancy closes, you may be rated 'ineligible', 'not qualified', or your score may be adjusted accordingly.
You may preview questions for this vacancy.
Benefits
A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.
Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.
Required Documents
As a new or existing federal employee, you and your family may have access to a range of benefits. Your benefits depend on the type of position you have - whether you're a permanent, part-time, temporary or an intermittent employee. You may be eligible for the following benefits, however, check with your agency to make sure you're eligible under their policies.
Please carefully review the following list to determine what documentation you need to submit.
Some documents may not apply to all applicants. If you are unsure, click the link for each document type to read more.
ALL APPLICANTS: You must submit a resume supporting your specialized experience and responses to the online questionnaire.
- Your resume should list all work experience (paid and unpaid); you should list the full name and address of the each employer.
- Your experience listing should show the start and end dates (include month, day, and year); you must also list the average number of hours per week that you worked.
- Your resume should also include any education and training you have completed (list the program title, subject area, number of hours completed, and completion date).
- For more information about what to include in your resume, please view this USAJOBS Resume Tutorial video on YouTube.
- It is important that your resume is complete and thorough. If any of the above information is not included in your resume, we may not be able to fully credit you for your experience.
If specific educational requirements are indicated for this vacancy: Documentation verifying your educational claims which can include unofficial transcripts or any report listing institution, course title, credits earned and final grade. Please see the Education section for more information.
Current and former Federal employees: Most recent SF-50 (Standard Form 50 - Notice of Personnel Action).
To properly verify status eligibility, your SF-50 must show the following. If you do not submit an appropriate SF-50, we cannot verify your status eligibility!
- Full position title;
- appointment type;
- occupational series;
- pay plan, grade, and step;
- tenure code; and
- service computation date (SCD).
Displaced Federal employees: To be considered CTAP/ICTAP eligible, you must submit documentation verifying your involuntary separation and CTAP/ICTAP status. Please see the OPM Guide to Career Transition for more information.
Veterans: Veteran eligibility documentation (DD-214, VA Letter, Standard Form (SF) 15 as applicable). Please note: If you are a veteran who has not yet been discharged, you may provide a statement of intent to discharge from your agency which will allow you to apply under the (Veterans Opportunity to Work) VOW to Hire Heroes Act of 2011.
Persons with Disabilities: Individuals with intellectual disabilities, severe physical disabilities, or psychiatric disabilities may apply for appointment through the Schedule A hiring authority. Certified verification of a disability from a licensed medical professional; a licensed vocational rehabilitation specialist; or any Federal, state, or District of Columbia agency or U.S. territory that issues or provides disability benefits is required.
If you are relying on your education to meet qualification requirements:
Education must be accredited by an accrediting institution recognized by the U.S. Department of Education in order for it to be credited towards qualifications. Therefore, provide only the attendance and/or degrees from schools accredited by accrediting institutions recognized by the U.S. Department of Education.
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
How to Apply
How to Apply:
Click on the "Apply Online" button on the upper right side of the page.
- You must have a USAJOBS account and be logged in.
- You must have a completed resume. (You may use the Resume Builder in USAJOBS)
- You must respond to all applicant assessment questions, carefully following all instructions provided.
- You will be able to upload additional supporting documentation, which may include, but not limited to transcripts, notification of personnel actions (SF-50), certifications and verification of veterans status (SF-15, DD-214)
The complete application package, including any additional supporting documents required for this position is due in the National Gallery of Art Personnel Office on the closing date of the announcement by 11:59 PM Eastern Daylight Saving Time.
NOTE: Applicants who cannot apply on-line must request a hard copy application packet from the Agency Contact listed in the vacancy announcement. Resumes and/or supporting documentation alone will not be considered without the inclusion of a hard copy application packet. The complete package is due no later than 5:30 PM Eastern Daylight Saving Time on the closing date of this announcement.
The National Gallery of Art receives many applications for each job. Each application is reviewed carefully which may take a few weeks. You may also check your application status by logging into www.usajobs.gov and selecting the tab "My USAJOBS.
Agency contact information
Jamaal Carrington
- Address
-
National Gallery of Art
4th and Constitution Avenue NW,
Washington, District of Columbia 20565
United States
Next steps
After each step in the recruitment process, your status will be updated in our application tracking system. Once this happens, if you have elected to receive e-mail updates, you will be notified through your USAJOBS registered e-mail address. If you have not elected e-mail updates, you can review your current application status in USAJOBS at any time. Please check that your USAJOBS profile contact information is current and correct each time you apply to a job--this will ensure we are able to contact you as quickly as possible.
In addition to changing your status online, we will send you e-mail notifications at each major step in the process, to include: application received, eligible or not eligible, referred or not referred, selected or not selected.
We expect to make a selection within 30 to 90 days of the closing date of this announcement.
Fair and Transparent
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
Help
Required Documents
Please carefully review the following list to determine what documentation you need to submit.
Some documents may not apply to all applicants. If you are unsure, click the link for each document type to read more.
ALL APPLICANTS: You must submit a resume supporting your specialized experience and responses to the online questionnaire.
- Your resume should list all work experience (paid and unpaid); you should list the full name and address of the each employer.
- Your experience listing should show the start and end dates (include month, day, and year); you must also list the average number of hours per week that you worked.
- Your resume should also include any education and training you have completed (list the program title, subject area, number of hours completed, and completion date).
- For more information about what to include in your resume, please view this USAJOBS Resume Tutorial video on YouTube.
- It is important that your resume is complete and thorough. If any of the above information is not included in your resume, we may not be able to fully credit you for your experience.
If specific educational requirements are indicated for this vacancy: Documentation verifying your educational claims which can include unofficial transcripts or any report listing institution, course title, credits earned and final grade. Please see the Education section for more information.
Current and former Federal employees: Most recent SF-50 (Standard Form 50 - Notice of Personnel Action).
To properly verify status eligibility, your SF-50 must show the following. If you do not submit an appropriate SF-50, we cannot verify your status eligibility!
- Full position title;
- appointment type;
- occupational series;
- pay plan, grade, and step;
- tenure code; and
- service computation date (SCD).
Displaced Federal employees: To be considered CTAP/ICTAP eligible, you must submit documentation verifying your involuntary separation and CTAP/ICTAP status. Please see the OPM Guide to Career Transition for more information.
Veterans: Veteran eligibility documentation (DD-214, VA Letter, Standard Form (SF) 15 as applicable). Please note: If you are a veteran who has not yet been discharged, you may provide a statement of intent to discharge from your agency which will allow you to apply under the (Veterans Opportunity to Work) VOW to Hire Heroes Act of 2011.
Persons with Disabilities: Individuals with intellectual disabilities, severe physical disabilities, or psychiatric disabilities may apply for appointment through the Schedule A hiring authority. Certified verification of a disability from a licensed medical professional; a licensed vocational rehabilitation specialist; or any Federal, state, or District of Columbia agency or U.S. territory that issues or provides disability benefits is required.
If you are relying on your education to meet qualification requirements:
Education must be accredited by an accrediting institution recognized by the U.S. Department of Education in order for it to be credited towards qualifications. Therefore, provide only the attendance and/or degrees from schools accredited by accrediting institutions recognized by the U.S. Department of Education.
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
Help
Learn more about this agency
How to Apply
How to Apply:
Click on the "Apply Online" button on the upper right side of the page.
- You must have a USAJOBS account and be logged in.
- You must have a completed resume. (You may use the Resume Builder in USAJOBS)
- You must respond to all applicant assessment questions, carefully following all instructions provided.
- You will be able to upload additional supporting documentation, which may include, but not limited to transcripts, notification of personnel actions (SF-50), certifications and verification of veterans status (SF-15, DD-214)
The complete application package, including any additional supporting documents required for this position is due in the National Gallery of Art Personnel Office on the closing date of the announcement by 11:59 PM Eastern Daylight Saving Time.
NOTE: Applicants who cannot apply on-line must request a hard copy application packet from the Agency Contact listed in the vacancy announcement. Resumes and/or supporting documentation alone will not be considered without the inclusion of a hard copy application packet. The complete package is due no later than 5:30 PM Eastern Daylight Saving Time on the closing date of this announcement.
The National Gallery of Art receives many applications for each job. Each application is reviewed carefully which may take a few weeks. You may also check your application status by logging into www.usajobs.gov and selecting the tab "My USAJOBS.
Agency contact information
Jamaal Carrington
- Address
-
National Gallery of Art
4th and Constitution Avenue NW,
Washington, District of Columbia 20565
United States
Next steps
After each step in the recruitment process, your status will be updated in our application tracking system. Once this happens, if you have elected to receive e-mail updates, you will be notified through your USAJOBS registered e-mail address. If you have not elected e-mail updates, you can review your current application status in USAJOBS at any time. Please check that your USAJOBS profile contact information is current and correct each time you apply to a job--this will ensure we are able to contact you as quickly as possible.
In addition to changing your status online, we will send you e-mail notifications at each major step in the process, to include: application received, eligible or not eligible, referred or not referred, selected or not selected.
We expect to make a selection within 30 to 90 days of the closing date of this announcement.
Fair & Transparent
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
Beginning of a dialog window for the agency announcing this job. It begins with a heading 2 called "Learn more about Field Operating Offices of the Office of the Secretary of the Army". Escape will cancel and close the window.
Learn more about
National Gallery of Art
The National Gallery of Art was conceived and given to the people of the United States by Andrew W. Mellon (1855–1937). Mellon was a financier and art collector from Pittsburgh who came to Washington in 1921 to serve as secretary of the treasury. During his years of public service he came to believe that the United States should have a national art museum equal to those of other great nations.
Agency contact information
Jamaal Carrington
- Address
-
National Gallery of Art
4th and Constitution Avenue NW,
Washington, District of Columbia 20565
United States