An official website of the United States government
This position is assigned to the Nonappropriated Fund (NAF) Marketing and Communications Branch (N94P); Fleet and Family Readiness Support Services; Commander, Navy Installations Command (CNIC). Incumbent serves as a Headquarters (HQ) Digital Media Specialist supporting Fleet and Family Readiness (FFR) Programs (N9), including Family Readiness (N91), Fleet Readiness (N92), Housing (N93), Support Services (N94), and/or Navy Wounded Warrior (N95).
Learn more about this agency08/05/2022 to 08/14/2022
$85,000 - $100,000 per year
NF 4
Yes - Anywhere in the U.S. (remote job), United States
Not applicable, this is a remote position.
Occasional travel - Up to 30% may be required.
No, relocation expenses are not authorized.
Permanent
Full-Time
Competitive
04
No
No
22-07-22087
669795200
In order to qualify for this position, resumes must provide sufficient experience and/or education, knowledge, skills, and ability to perform the duties of the position. Applicant resumes are the key means for evaluating skills, knowledge, and abilities as they relate to this position therefore, applicants are encouraged to be clear and specific when describing experience.
Incumbent manages the N94P online and digital footprint, executes digital and email promotional campaigns, recruitment marketing and conducts market and product research to identify the best ways to reach FFR and external customers through digital outlets.
Duties include but are not limited to:
Ensures the consistency and accuracy of N9 Website content, supports HQ and regional N9 marketing staff/content contributors, and identifies digital media solutions, which will enhance N9 region/installation marketing ability to effectively support the Fleet, Fighter and Family.
Supports and develops plans and executes all social media, web and mobile aspects of N9 programs’ strategic marketing campaigns including establishing and maintaining effective relationships with HQ program directors and key staff (internal and external audiences) with an overall goal of increasing Navy-wide awareness of FFR programs through Web-based mobile and digital communications and emerging technology, either individually or in cooperation with N94P.
Develops recommendations for improving the marketing strategy based on analysis of feedback from affected or interested audiences; and communicating with field FFR professionals.
Supports the management of the N94P online and digital footprint, leads the hiring and recruitment marketing efforts, and executes digital/email promotional campaigns, and conducts market and product research to identify the best ways to reach potential candidates and FFR customers through digital and out of home outlets.
Develops and manages digital content and media deliverables by way of linear and non-linear web-based applications (e.g. content management systems (CMS), databases, social and interactive multimedia, etc.). Includes the proper integration of coding, graphics, editing, aesthetics, visual congruity, confidentiality, and controlled content.
Maintains current Web/Mobile system information through online and offline digital application systems; coordinates with development contractor on content and digital application updates, and mobile applications and updates; and provides suggestions for implementation of new methods, strategies and ways of communicating with FFR customers.
Conducts studies to determine end-user and hardware/software requirements, and to recommend courses of action to achieve product/service desired output in support of the management of digital content.
Coordinates with the CNIC Public Affairs Officer (PAO) to identify, develop and facilitate relationships between local and regional media outlets outside the Department of Defense (DoD).
Ensures FFR brand and messaging standards are maintained on all digital media solutions.
Provides technical content support, training and service to HQ and regional/installation N9 marketing staff and content contributors.
Uses a variety of digital marketing techniques to share information about N9 programs with emerging customers, including social media platforms, mobile instant messaging, wireless text messaging, electronic newsletters, digital advertisements, podcasts, and other interactive technologies.
Maintains and enhances N9 programs’ websites presence, in compliance with DoD and Department of the Navy (DON) policies.
Updates websites internally using content management systems.
Performs regularly scheduled digital media, social media and site audits to find, diagnose and report or repair website issues, including broken links (both internal and external), typographical errors, and formatting inconsistencies.
Identifies analytics and user experience measurement mechanisms and metrics, and creates methods of reporting and tracking in order to analyze the effectiveness of N9 digital marketing efforts.
Resumes must include information which demonstrates experience and knowledge, skills, and ability (KSAs) as they relate to this position. Applicants are encouraged to be clear and specific when describing their experience level and KSAs.
Knowledge of the mission, goals, and principles associated with the management of the military programs, as well as strong marketing connections, resourceful networking and information-gathering skills.
Knowledge of DoDmandated communication requirements, including media relations, internal media, social media, website policies, and community relations.
Knowledge of commercial sponsorship and advertising and how it relates to digital marketing principles and awareness of the latest trends in customer outreach.
Ability to communicate and work effectively with the Office of General Counsel regarding marketing, digital media, commercial sponsorship and advertising and policy related items.
Knowledge in the marketing campaign support of a multimillion dollar commercial sponsorship and advertising program.
Knowledge of website/mobile solutions best practices and emerging trends/technologies i.e. LinkedIn, Indeed, Facebook etc.
Knowledge of effective strategic communications principles and practices.
Skill in developing and implementing marketing strategies in support of enterprise digital monitor programs.
Skill in developing and implementing marketing strategies and campaigns to increase awareness and acceptance of N9 or like programs and services.
Skill in troubleshooting potential issues with digital platforms.
Skill in analytical and creative ability, resourcefulness and initiative to accomplish a broad spectrum of tasks on an independent basis.
Skill in establishing and maintaining effective and cooperative working relationships with representatives of community organizations and community leaders, some of whom may have indifferent or opposing points of view and conflicting interests.
Ability to produce written materials that convey complex and sensitive information.
Ability to work effectively and harmoniously with high-level officials in military, other government and civilian organizations.
Some positions have special requirements. Selectee may be required to complete a one (1) year probationary period. Participation in Direct Deposit/Electronic Fund Transfer within the first 30 days of employment is required. We utilize E-Verify to confirm selectee’s eligibility to work in the United States. Salary is dependent on experience and/or education.
This announcement may be used to fill additional vacancies within 60 days of issuance of selection certificate. For positions requiring travel more than twice per year, selectee may be required to obtain and maintain in good standing a Government-issued Travel Card for official government travel purposes.
DON is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration without regard to race, color, national origin, religion, sex, age, mental or physical disability, genetic information, reprisal, marital status, political affiliation, sexual orientation, or any other non-merit factor. The DON provides reasonable accommodations to applicants with disabilities. Applicants with disabilities who believe they may require reasonable accommodation(s) should email their request to MILL_MWR_Recruit.fct@navy.mil to ensure proper consideration is given.
You will be evaluated for this job based on how well you meet the qualifications above.
All resumes will be reviewed to determine if they meet the hiring eligibility and qualification requirements listed in this announcement, and will be rated based on the information provided in the resume to determine the level of knowledge, skills and abilities (KSAs) related to the job requirements. Using the qualifications of the position, a predetermined rating criterion of KSAs will be used for each resume. Best qualified applicants will be referred to the hiring manager. The selecting official may choose to conduct interviews.
- Resume
- If claiming Veteran’s Preference, a legible copy of DD-214 (page 4).
Education must be accredited by an accrediting institution recognized by the U.S. Department of Education in order for it to be credited towards qualifications. Therefore, provide only the attendance and/or degrees from schools accredited by accrediting institutions recognized by the U.S. Department of Education.
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
To begin the process, click on the Apply Online button to create an account or log in to your existing USAJOBS account. We no longer accept emailed applications.
All applicants will be notified regarding their status by email. Applicants will either be contacted for an interview or sent an email of non-selection 3-6 weeks after the announcement closing date. Please notify us if your contact information changes after the closing date of the announcement. Also, note that if you provide an inaccurate email address or if your mailbox is full or blocked (e.g., spam-blocker), you may not receive important communication that could affect your consideration for this position.
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
This job originated on www.usajobs.gov. For the full announcement and to apply, visit www.usajobs.gov/job/669795200. Only resumes submitted according to the instructions on the job announcement listed at www.usajobs.gov will be considered.
Learn more about
CNIC offers innovative, exciting and meaningful work linking military and civilian talents to achieve our mission and safeguard our freedoms. CNIC provides competitive salaries, comprehensive benefits, and extensive professional development and training. The mission of the Fleet and Family Readiness (FFR) Programs is to maximize the physical, emotional and social development of the fleet, fighter and family. FFR enables a ready Navy force through its Fleet Readiness, Family Readiness, and Housing Programs. We provide direct and support services to all non-appropriated fund (NAF) employees who work for Morale, Welfare and Recreation (MWR), Navy Gateway Inns & Suites (NGIS), and Navy Getaways throughout the FFR Program worldwide.
