An official website of the United States government
As a Social Media Specialist, you will be coordinating social media strategy and content to increase awareness of the agency's mission and activities, goals and objectives.
Location of position: GSA, Office of Strategic Communication, 1800 F Street, NW, Washington, DC
The Office of Strategic Communication is responsible for using communication to help the agency meet its mission and business goals.
02/17/2022 to 03/02/2022
$74,950 - $116,788 per year
GS 11 - 12
Yes—as determined by the agency policy.
Occasional travel - Occasional travel may be required for meetings and/or training.
No
Permanent
Full-time
Competitive
12
No
No
22STFB133FMDE
638010900
US Citizens and National (Residents of American Samoa and Swains Island)
GS-11 Duties:
Works with client teams to plan and execute social media campaigns that promote GSA’s mission and activities, and provide accurate, timely, and relevant information to GSA customers, stakeholders, and the public. Assists with the development of the agency's social media strategy, including supporting the creation of social media guidelines, handbooks, and best practices. Edits and designs professional materials, including formal presentations, fact sheets, brochures, web content and other publications, including analyzing, interpreting, and integrating information into a variety of formats, such as graphs and tables, databases, spreadsheets, presentations and web pages and monitoring social media content to ensure consistency in format and adherence to the applicable writing style and tone. Assesses and improves the effectiveness and management of GSA social media initiatives, processes, and systems. Establishes and maintains effective working relationships with GSA and client personnel and representatives from other federal agencies, vendors, and other individuals as needed for the purpose of informing and/or presenting information through various mediums in compliance with GSA's overall and business line visions, goals, and objectives.
GS-12 Duties:
Coordinates social media strategy and content to increase awareness of the agency’s mission and activities, advance client goals and objectives, and deepen engagement with key stakeholders, customers, and the public. Coordinates social media guidance that aligns with the agency’s strategic plan, mission, vision, and values to ensure the digital media provides up-to-date and comprehensive product/service information that is easily available to existing and potential customers. Coordinates the creation of social media content, blogs, and emails, ensuring a high level of consistency and accuracy, including liaises closely with principals and senior staff to ensure timely and relevant input into the development of digital communication strategies and content calendars; and monitoring and evaluating digital metrics and analytics to gauge audience reaction to messaging and adjusts messaging and strategy as needed. Identifies and analyzes resonance of messaging, unmet digital communication needs, emerging or existing attitudes and concerns of various audiences as they relate to the GSA’s digital programs and activities, advising management of communication sentiment and recommends modifications to approach, when appropriate. Works collaboratively with principals, senior staff, and clients to develop and execute on digital strategies and tactics, communications campaigns, and associated communication products that meet, synchronize, and promote the agency’s mission, vision, values, and activities.
If selected, you must meet the following conditions:
For each job on your resume, provide:
If you have volunteered your service through a National Service program (e.g., Peace Corps, Americorps), we encourage you to apply and include this experience on your resume.
For a brief video on creating a Federal resume, click here.
If you are a new federal employee, your starting salary will likely be set at the Step 1 of the grade for which you are selected.
The GS-11 salary range starts at $74,950.00 per year.
To qualify for the GS-11 grade level, you must
The GS-12 salary range starts at $89,834.00 per year.
To qualify for the GS-12 grade level, you must have at least one year of specialized experience equivalent to the GS-11 level or higher in the Federal service. Specialized experience is defined as experience creating social media content, including written and visual content, for a social media platform; planning and executing social campaigns that promote an organization's mission and activities; and performing analysis and reporting performance of social media content and making recommendations for improvement.
Note: If you are using foreign education to meet qualification requirements, you must send a Certificate of Foreign Equivalency with your transcript in order to receive credit for that education. For further information, visit: https://www2.ed.gov/about/offices/list/ous/international/usnei/us/edlite-visitus-forrecog.html
Bargaining Unit status: NFFE
If you are selected at a grade lower than the full performance level, you may be promoted up to that grade level without having to re-apply or compete against other applicants.
Relocation-related expenses are not approved and will be your responsibility.
Travel expenses associated with interviews may be approved. Determinations will be made on a case-by-case basis.
On a case-by-case basis, the following incentives may be approved:
Selected applicants may qualify for credit toward annual leave accrual based on prior non-Federal work experience or uniformed service experience.
We are currently filling one vacancy, but additional vacancies may be filled through this announcement in this or other GSA organizations within the same commuting area, as needed; through other means; or not at all.
If you are eligible under Merit Promotion, you may also apply under Vacancy Announcement # 22STFB134FMMP. You must apply separately to each announcement to be considered for both.
You will be evaluated for this job based on how well you meet the qualifications above.
We will use a method called Category Rating to assess your application. Here’s how it will work:
You will be scored on the questions you answer during the application process, which will measure your possession of the following competencies or knowledge, skills, and abilities:
Your answers to the questions will be used to place you in one of the following categories and standard score ranges:
We will verify your answers to the questions in your resume. If your resume doesn’t support your answers, we may lower your score, which could place you in a lower category.
Within each category, veterans will receive selection priority over non-veterans.
Additional hurdle assessments, such as narrative responses or other assessments, may be administered to applicants who meet the requirements of the first hurdle, e.g., the minimum qualification requirements. If additional assessments are used, you will be provided with further instructions.
If you are eligible under Interagency Career Transition Assistance Plan or GSA’s Career Transition Assistance Plan (ICTAP/CTAP), you must receive a score of 85 or higher to receive priority.
ALL required documents must be submitted before the closing date. Review the following list to determine what you need to submit.
Your resume showing applicant's name, email address, work schedule, hours worked per week, dates of employment and duties performed.
If you are claiming veterans’ preference:
(a) Copy of your Certificate of Release or Discharge From Active Duty, DD-214 that shows the dates of your active duty service. If selected, a DD-214 showing your type of discharge (member 4 copy) will be required prior to appointment.
(b) If you are claiming 10-point preference or derived preference (a spouse, widow or widower, or parent of a deceased or disabled veteran), submit both of the following in addition to the DD-214: (1) completed SF-15 form; and (2) proof of your entitlement (refer to SF-15 for complete list).
If you are active duty military - Certification on a letterhead from your military branch that includes your rank, character of service (must be under honorable conditions) & military service dates including discharge/release date (must be no later than 120 days after the date the certification is submitted).
If you are ICTAP/CTAP eligible - submit a, b, and c: (a) proof of eligibility including agency notice; (b) SF-50, and (c) most recent performance appraisal.
Current or Former Political Appointees: Submit SF-50.
College transcripts: If you are using some or all of your college education to meet qualification requirements for this position, you must submit a photocopy of your college transcript(s). If selected, an official transcript will be required prior to appointment. For education completed outside the United States, also submit a valid foreign credential evaluation that substantiates possession of the required education.
Education must be accredited by an accrediting institution recognized by the U.S. Department of Education in order for it to be credited towards qualifications. Therefore, provide only the attendance and/or degrees from schools accredited by accrediting institutions recognized by the U.S. Department of Education.
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
You must submit a complete online application including any required documents prior to 11:59 pm Eastern Time on the closing date of the Announcement. Errors or omissions may result in your not being considered for this vacancy. You can modify/complete your application any time before the vacancy date/time deadline. Simply return to USAJOBS, select the vacancy, and update your application. For more detailed instructions on how to apply, read the Apply for a GSA Job on the GSA website.
To begin, click the Apply Online button on the vacancy announcement.
Need Assistance in Applying? Contact the HR representative listed on the announcement prior to the application deadline. We are available to assist you Monday-Friday during normal business hours. You must receive HR approval before deviating from these instructions. Be sure to APPLY EARLY as most assessments must be completed fully and submitted before the announcement closing.
After the closing date/deadline:
Thank you for your interest in working for U.S. General Services Administration!
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
This job originated on www.usajobs.gov. For the full announcement and to apply, visit www.usajobs.gov/job/638010900. Only resumes submitted according to the instructions on the job announcement listed at www.usajobs.gov will be considered.
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