This job originated on www.usajobs.gov. For the full announcement and to apply, visit www.usajobs.gov/job/781738300. Only resumes submitted according to the instructions on the job announcement listed at www.usajobs.gov will be considered.
This position is that of Marketing Specialist for Commander Navy Region Northwest (CNRNW) Community Programs Quality of Life Support Office (QOLSO). This position is assigned to one or more installations and supports all Community Programs including Sheltering, Community Services (MWR & FFSC), and Food Services serving the Puget Sound Fleet Concentration areas and a seven-state region. This position will be located at NAval Air Station Whidbey Island in Oak Harbor, Washington.
Learn more about this agency03/15/2024 to 04/07/2024
$26 - $32 per hour
NF 3
1 vacancy in the following location:
No
No
Occasional travel - You may be expected to travel for this position.
Yes—You may qualify for reimbursement of relocation expenses in accordance with agency policy.
Permanent
Full-time
Competitive
None
No
No
24-12352396
781738300
The incumbent is under the direct supervision of the Regional Marketing Director for the QOLSO, and is responsible for performing non-supervisory marketing and promotional assistance. The position is responsible for developing marketing plans and strategies, and developing comprehensive informational materials that inform appropriate audiences and targeted groups of the regional and/or installation-specific programs, services, and activities. Responsibilities include planning, executing and evaluating the effectiveness of communications programs. Acts as liaison between the assigned naval installations and the regional QOLSO. Provides guidance to management in these areas.
MAJOR DUTIES AND RESPONSIBILITIES
Develops professional marketing and promotional plans for regional Community Programs on-going and one-time programs and/or events. Uses established real-world marketing practices to initiate and complete plans. Plans may be written individually or in cooperation with other marketing or program staff. Make presentations of marketing and/or promotion plans to groups or individuals, possibly up to and including Program Managers and Navy Senior Leadership. Develops and "sells" creative promotional options for programs. In partnership with programmer, determines target market. Establishes and meets deadlines in conjunctions with marketing plans.
Establishes and maintains regularly scheduled, continuous liaison with managers and key personnel to gather information on programs, services and/or events for authorized patrons. Learns business principles of and helps define the particular marketing needs for each facility or program.
Conducts and coordinates marketing analysis, data gathering and tabulation by using a variety of survey tools (e.g., Pulse Point, MIS/POS information, customer suggestions/comment cards, paper surveys, phone interviews, focus groups, town meetings, etc). Conducts special project research as directed. Prepares material at the department level for the purpose of determining customer needs and desires. Interprets research findings, summarizes, makes recommendations and presents to a variety of audiences.
Utilizes marketing tools to publicize and encourage patronage/use of programs and facilities. This is accomplished through strategic deployment of advertising campaigns that may include, but are not limited to: email, websites, presentations, speeches, publications, official message traffic, banners, printed materials, and other promotional means. Develops effective distribution plans and ensures posted information (print or electronic) remains current and timely.
Conducts installation level (and at times regional) public relations activities including using publicity information or interviews to write detailed press releases, feature articles, web advertisements or stories, photo captions, and other public relations media. Builds and maintains positive relations with internal (PAO) and external media. Takes photos as appropriate to accompany public relations materials or for future advertising use. Submits regularly scheduled articles and event information to base paper and other appropriate media.
Handles administrative duties including researching and ordering approved equipment, supplies and promotional materials, provides input for annual budget, tracks credit card purchases (if applicable), ensures policies and procedures are followed. Tracks supply inventories and maintains security of office, supplies and equipment. Writes and proofreads correspondence, memos and email. Responds personally and promptly to email and phone messages. Maintains files and records as required including photo libraries and media archives.
Maintains and updates annual installation level Community Programs event/program calendar.
As directed, may assist the Commercial Sponsorship Coordinator in gathering event information, writing solicitation materials or event fact sheets, and after action summaries.
May develop or direct setup of exhibits and/or displays for a variety of events or programs. May coordinate photo enlargements, display materials, etc. Staffs displays on direction of regional marketing director.
As directed, may collaborate with appropriate personnel to arrange video production services. Disseminates MWR or FFSC provided videos and/or CD's to widest audience and at appropriate events.
Assists in coordination of open houses/grand openings for new or existing programs and facilities by selecting decorations, offering advice on themes, promotional specialties, and providing advertising for event.
Represents the installation level and/or regional Community Programs Department at a variety of meetings held by military affiliated personnel and civilian representatives, i.e., ombudsmen, department, spouses, Chambers of Commerce meetings, information fairs, etc.
Other related duties as assigned.
You will be evaluated for this job based on how well you meet the qualifications above.
You will be evaluated for this job based on how well you meet the qualifications above.
All resumes will be reviewed to determine if they meet the hiring eligibility and qualification requirements listed in this announcement, and will be rated based on the information provided in the resume to determine the level of knowledge, skills and abilities (KSAs) related to the job requirements. Using the qualifications of the position, a predetermined rating criterion of KSAs will be used for each resume. Best qualified applicants will be referred to the hiring manager. The selecting official may choose to conduct interviews.
The following documents are required at the time of application:
Education must be accredited by an accrediting institution recognized by the U.S. Department of Education in order for it to be credited towards qualifications. Therefore, provide only the attendance and/or degrees from schools accredited by accrediting institutions recognized by the U.S. Department of Education.
Failure to provide all of the required information as stated in this vacancy announcement may result in an ineligible rating or may affect the overall rating.
To be considered for this vacancy you must apply and complete the online questionnaire and submit the documentation specified in the Required Documents section above.
The complete application package must be submitted by 11:59 PM (EST) on 04/07/2024 to receive consideration.
To begin, click Apply to access the online application. You will need to be logged into your USAJOBS account to apply. If you do not have a USAJOBS account, you will need to create one before beginning the application.
To preview the Application Questionnaire, please click the following link: https://apply.usastaffing.gov/ViewQuestionnaire/12352396It is your responsibility to ensure your application package (resume, supporting documents, and responses to the questionnaire) is complete, accurate, and submitted by the closing date.
Additional information on how to complete the online application process and submit your online application may be found on the https://help.usastaffing.gov/Apply/index.php?title=ApplicantTo verify or check the status of your application, log into your USAJOBS account. Once logged in, the Welcome screen lists your applications, your application status and the date it was last updated. For information on what each Application Status means, visit: https://www.usajobs.gov/Help/how-to/application/statusDON is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration without regard to race, color, national origin, religion, sex, age, mental or physical disability, genetic information, reprisal, marital status, political affiliation, sexual orientation, or any other non-merit factor. The DON provides reasonable accommodations to applicants with disabilities. Applicants with disabilities who believe they may require reasonable accommodation(s) should email their request to MILL_HQ_NAF_HR.FCT@navy.mil to ensure proper consideration is given.
Using the required qualifications of the position, a standardized rating and ranking criteria of knowledge, skills, and abilities will be used to screen and assess each application.If you provided an email address, you will receive an email message acknowledging receipt of your application.
Times may vary during the hiring process, as your application status updates/changes you will be notified with a notification letter via email.
Please notify us if your contact information changes after the closing date of the announcement. Also, note that if you provide an email address that is inaccurate or if your mailbox is full or blocked (e.g., Spam Blocker, etc.), you may not receive important communication that could affect your consideration for this position.
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
This job originated on www.usajobs.gov. For the full announcement and to apply, visit www.usajobs.gov/job/781738300. Only resumes submitted according to the instructions on the job announcement listed at www.usajobs.gov will be considered.
Learn more about
Welcome to Navy Region Northwest, the third largest fleet concentration area in the continental United States. Navy Region Northwest's mission is to support the fleet, fighter and family in order to provide ready Naval forces able to execute our nation's defense. We are military, civil service, and contractor professionals who together operate the Navy's premier shore installations. Situated in one of the most beautiful locations in the world, the area offers a unique setting with a variety of activities and opportunities for service members and their families.